British romance publisher Mills & Boon, meanwhile, is also preparing to branch further into paranormal romance after doing well with the vampire and werewolf lovers published under its new Nocturne imprint. Demon lovers are the new big thing, says editor Maddie West – "obviously fighting with their inner bad urges, and wanting to protect and defend the heroine" – with a raft of fresh publishing due out next year. In Divine by Mistake by PC Cast, out in January, the heroine finds herself transported to another world where she must marry a centaur (of course they fall in love); in The Darkest Kiss by Gena Showalter, just out, the heroine falls for the Lord of the Underworld himself. "Their uncontrollable attraction becomes an anguished pursuit. Now they must defeat the unconquerable forces that control them, before their thirst for one another demands a sacrifice of love beyond imagining," writes the publisher.
"It's a bit of a new departure for us; Mills & Boon is more known for classic romances, but it's been doing really nicely," said West. Demon, vampire, centaur and werewolf heroes, however, can all have the finely sculpted physiques of the classic Mills & Boon male lead; West revealed no plans, as yet, to move into zombie romances.
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