Sunday, November 15, 2009

Harlequin Announces New Licensee in Thailand


In a press release on Friday the 13th:

TORONTO, Nov. 13 /PRNewswire/ -- Harlequin Enterprises Limited (www.eHarlequin.com), a global leader in series romance and one of the world's leading publishers of women's fiction, announced today a new third party licensing deal in Thailand with Sommjai Books Co., Ltd., a division of Crystal Publishing, one of Thailand's foremost romance publishers.

"We are delighted to be working with Sommjai Books in Thailand," said Donna Hayes, Publisher and CEO, Harlequin Enterprises Limited. "Thai readers are enthusiastic Harlequin readers and we're very excited to meet the country's growing appetite for women's fiction."

Sommjai Books will begin publishing in Harlequin titles 2010. They will release more than 144 titles in their first year under the Harlequin logo and trademark. Sommjai Books have worldwide rights to publish Harlequin titles in the Thai language.

Harlequin recognizes a rapidly growing market in Asia. In 2008, the publisher opened an office in Mumbai, India to print and distribute books locally. In the last 18 months Harlequin has also signed new licensing deals in Malaysia, Vietnam and the Philippines. Harlequin currently has licensees in 15 countries.
About Sommjai Books

Sommjai Books Co., Ltd. is a subsidiary of Crystal Publishing and is dedicated to publishing Harlequin imprints in Thailand. Crystal Publishing (www.crystal-publishing.com) is a Thai romance publisher with rights to over 250 titles from numerous North American publishers, agencies and authors.

SOURCE Harlequin Enterprises Limited

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