Friday, October 16, 2009

Readers Who View Sample Book Chapters Online More Likely To Purchase

Article concerning data from the Frankfurt Book Fair here

Highlights of other general online book browsing trends include:
• Women are spending nearly 70 percent more time browsing books online than men do
• The most popular genre of books browsed online is romance novels, followed by books for tweens/teens and business books. The peak time for browsing romance titles is 11pm – 1am, in contrast to 4pm – 11pm for tween/teen books and 9am – 5pm for business books
• An average reader spends more than 15 minutes browsing a book. They also preview an average of 46 pages of each book they browse
• Adults are more likely to share links to content via email, while younger readers prefer to share within social networks like Facebook and MySpace

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