The New Media Age Effectiveness Awards were announced last night at a glittering ceremony at the Grosvenor House Hotel, London. Amongst the winners was romance publishing giant Harlequin Mills & Boon, who won the Retail category award for its newly redesigned website - www.millsandboon.co.ukBooktrade.info
'This is fantastic news,' says Tim Cooper, director of direct and digital marketing at Mills & Boon, and the brains behind the company's new digital initiatives. 'The new Mills & Boon website is a showcase for our new eBooks, and also offers an online community for romance fans.'
Since the launch of the new website earlier in the year, Mills & Boon has reported an exponential growth in monthly eBook sales and is leading the publishing industry in terms of online sales.
'We are in an increasingly instant and on-demand world. The new Mills & Boon website and eBook offering is our way of responding to the changing face of publishing and taking the lead - and we are receiving a fantastic repsonse from readers as a result.'