Saturday, June 27, 2009

Mills & Boon Wins NMA Award

The New Media Age Effectiveness Awards were announced last night at a glittering ceremony at the Grosvenor House Hotel, London. Amongst the winners was romance publishing giant Harlequin Mills & Boon, who won the Retail category award for its newly redesigned website -
'This is fantastic news,' says Tim Cooper, director of direct and digital marketing at Mills & Boon, and the brains behind the company's new digital initiatives. 'The new Mills & Boon website is a showcase for our new eBooks, and also offers an online community for romance fans.'

Since the launch of the new website earlier in the year, Mills & Boon has reported an exponential growth in monthly eBook sales and is leading the publishing industry in terms of online sales.

'We are in an increasingly instant and on-demand world. The new Mills & Boon website and eBook offering is our way of responding to the changing face of publishing and taking the lead - and we are receiving a fantastic repsonse from readers as a result.'

1 comment:

Anonymous said...

Hey Marilyn! I saw your comment on my blog, and I see you're looking for books for the Seattle writers conference. The best thing you can do is ask some authors if they'd be willing. For instance, I've been asking around for bookmarks and other promotional items, and authors have thrown in books even without my asking. It's worth a shot!


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