Saturday, April 04, 2009

The recession heats up romance novels

In a down economy, sales of bodice-rippers are growing. Escapism is part of the allure, but there's more to the story.

Amid the ceaseless reminders that the economy is in a persistent vegetative state, it's easy to forget that some industries and products are thriving. U.S. News & World Report, which recently released its list of "10 Winners in the Recession," says that Hershey's chocolate increased earnings by more than 50% last quarter and the Burpee seed company has said it expects sales to increase by 25% in 2009 (and this was before the first lady's organic-gardening initiative).
Megan Daum LA Times

LA Times article here

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